Hey, I'm Natacha and I help companies uncover opportunities, improve customer experiences, and shape products and services for an AI-driven future.
I’ve worked with
Many teams are investing in AI
but struggle to identify where it creates real value.
Identify high-value opportunities, design human-AI experiences, and build a roadmap for adoption.
Turning opportunities into intuitive products requires balancing user needs, business goals, and technical constraints.
Design and deliver digital products from concept to launch, transforming insights into meaningful customer experiences.
Disconnected experiences across products, teams, and channels create friction for both customers and organizations.
Orchestrate connected services and experiences that align people, processes, and touchpoints around a shared vision.
Organizations often struggle to align user needs, business goals, and product direction before investing in solutions.
Uncover customer needs, identify opportunities, and define clear product and service strategies grounded in user evidence.
Critical Techworks | A BMW GROUP COMPANY
Critical Techworks | A BMW GROUP COMPANY
Turning context-aware in-car media experiences into safer and more engaging journeys with mobility limitations in mind.
Read Case StudyBCG Digital Ventures (now BCG X) + Zeiss
BCG Digital Ventures (now BCG X) + Zeiss
Designed and launched a digital vision care platform for Zeiss in China, combining AR virtual try-on and Machine Learning-driven personalization from discovery and validation through go-to-market.
Read Case StudySuez Environnement + PUB Singapore
Suez Environnement + PUB Singapore
Creating a predictive decision-support system that helps operators anticipate, prepare for, and manage critical events with confidence.
Read Case Study